As spending on music sponsorships continues to soar to new heights (more than $1.54B in 2017 already), brands, artists and promoters alike are putting a purpose-driven filter on their activations and partnerships. Whether it’s strengthening neighborhoods that connect artists and brands with their communities, donating to important causes, or helping accelerate charitable organizations, many blue-chip brands and chart-topping musicians are putting their money where their microphone is when it comes to social good. Join our incredible panel to discuss the latest in branding including moderator Andrew Hampp with MAC Presents (top left, clockwise) and panelists Stacey Britt Fitzgerald with Urban Outfitters, Blythe Scokin from Friends at Work, Karyn Spencer with AT&T (not pictured), Michelle Engel from Samsung, Mandy Laux of State Farm and Larry Weintraub, The Marketing Arm.

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