Live Nation has signed a long-term lease with Lloyd Center in Portland, Oregon to bring a brand new venue to the entertainment district. The yet-to-be named venue will be located on the top floor of a former Nordstrom with a box office on the ground floor.
“This is the first step in Lloyd Center’s evolution to become a true lifestyle entertainment center,” said Bob Dye, GM at Lloyd Center in a release. “Our restaurants and retailers are thrilled about the thousands of concertgoers who will walk by their stores every day.”
Fans can expect state-of-the-art lighting and sound technology, and other accommodations including unmatched VIP amenities, and communal bars and lounge areas for pre and post event dining.
“Portland is a great music market with a strong fan base,” said Liam Thornton, EVP of Development of Live Nation’s Clubs & Theatres group in a release. “This mid-size venue will fill the gap between the smaller-club venues and larger arenas already present in Portland, bringing fans even more entertainment offerings.”
Portland’s Lloyd Center recently completed phase one of a multi-million-dollar aimed at the mall’s vision to become an entertainment destination and lifestyle center. Other renovations include the mall’s incoming Regal Cinemas, a new food court, overhaul of the historic ice rink, and remodel of the signature three-story spiral staircase.