Britney Spears has teamed up with Epic Rights to develop and launch a line of high quality fashion and lifestyle branded products that reflect her personal sense of style, lifestyle, artistry, and creativity. The collection will include apparel, hair care, accessories, exercise and electronics with a launch expected in Spring 2019. Spears already has a best-selling fragrance with Elizabeth Arden and recently became the face of the Kenzo campaign. “We see this new lifestyle collection as Britney’s next step in connecting with her legions of loyal fans around the globe,” added Larry Rudolph, who manages Spears. “Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it all possible.”