The Grand Ole Opry House will undergo a $12 million renovation that will add parking, retail space and a VIP lounge to the iconic Nashville country music venue.
Ryman Hospitality is taking on the project, the Tennessean reports, which aims to improve fans’ experiences before they take their seats inside. That includes 1,300 parking spaces to give fans a clear path to the venue. They can shop at nearby stores before a show and enjoy backstage tours and a VIP lounge once construction is complete.
The entire project should be completed by January 2019, the Tennessean wrote.
The Grand Ole Opry’s attendance reached 650,000 last year, up 150,000 from 2012. At the same time, tour participants grew by 100,000.
Ryman Hospitality is taking on other projects aimed at tourism and the city’s music scene, spending $14 million in the last three years. The company is heading up a project to build a $90 million water park, spent $14 million to renovate the Ryman Auditorium and completed a $20 million project to overhaul the building that will become Ole Red, Blake Shelton’s new entertainment complex, the newspaper reported.