One of standout memories for Allison Brecklin working in operations involves a baseball, Bill Murray and a damaged Mercedes. While employed at Hertz, she was working the 2011 AT&T Pebble Beach Golf Tournament, providing cars for golfers and celebs. When she arrived at the tournament after giving out the cars, Bill Murray approached her and told her that a kid had thrown a baseball in the back of the window of his rental. However, when she found a v-shape dent in the back, she pressed a little further.

“After chatting for a little bit, he did admit that he did back into a pole and that he paid some poor kid in Carmel $100 bucks for his baseball,” she told Amplify.


Aside from having a running jokes with Bill Murray regarding wine stains or sucking in that gut, Allison has found that switching gears from operations to the event space as Ticketfly’s Director of Operations & Festival Success isn’t such a big transition.

“Being in operations for over a decade makes you realize a lot of the concepts remain the same no matter what industry you are in,” said Allison. “Also, having the perspective of the fan allows me see how operational decisions affect the user’s experience.”

In her role with Ticketfly, Allison has the opportunity to travel to all sorts of festivals to oversee things. For 2016, Allison is looking forward to working with the people at Huka Entertainment on Pemberton and Tortuga and is excited to see Jack Johnson play at Kaboo in September. In the meantime, check out Allison’s favorite festival experiences below.

Jack Johnson feat. Ben Harper at Bonnaroo 2002

It was the inaugural year of the festival and I remember being asked why anyone would ever go to the middle of nowhere in Tennessee for a music festival. There were great shows from Widespread Panic, SCI & J5, but this is the one I remember most. Closing out the show with Ben Harper made getting totally sunburned securing spots up front somehow even more worth it.

Missy Elliott at Pemberton in 2015

Months of anticipation preceded this show. Nestled in the mountains of British Columbia, the stage could not have been set better for this legend to make a rare appearance. I had the privilege of attending the show with some really great people and a Missy poster circa 2002 recovered from an Oakland, CA library.

Tom Petty & Heartbreakers and Pearl Jam at Summerfest in 2006

Oh, Summerfest. You will always be near and dear to my heart. So many acts to mention, so little time. It was tough to choose, but this combo is hard to beat. I was amazed at how tiny Petty was. If he rocked out just a bit harder, he might actually break. Like a marionette, without strings.

The Other Ones, feat. Mickey Hart, Bob Weir, and Bruce Hornsby with Ziggy Marley & the Melody Makers at Further Fest in Alpine Valley, WI in 2000

How can you go wrong with members of The Dead and a Marley? Don’t answer that. A great venue and a great set list – nothing else needed.

Kanye West at Lollapalooza in 2006

I debated whether or not to add this. There was something about watching [Kanye] melt down on stage that seemed so right. The sound was horrible to start, the music barely audible. He threatened management changes after the show and then told his Mom to do it for him. I mean, the sound did get better after that.

kanye, allison brecklin