Today, AEG and the Mall Group, Thailand’s leading retail and entertainment complex developer, have announced a strategic partnership to build two new facilities in Southeast Asia. The two arenas in Bangkok and Thailand—Bangkok Arena and EM Live respectively— will anchor two new entertainment districts.

Supaluck Umpujh, Chairwoman of The Mall Group said that the company’s mission and goal is to elevate Bangkok and Thailand to the leading retail and entertainment hub in Asia. Following the company’s success in developing multiple shopping and entertainment complexes, including Siam Paragon, the Emporium, the EmQuartier and the upcoming EmSphere – the retail and entertainment district at the epicenter of Sukhumvit.

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EM Live at the EmSphere and the Bangkok Arena at the Bangkok Mall are scheduled to open by the end of the fourth quarter of 2022. Em Live will have a capacity of more than 6,000 people and The Bangkok Arena will have a capacity of up to 16,000 people.

“Southeast Asia is going through a transformation. As incomes rise and spending power increases, consumers in the region are demanding more sophisticated entertainment experiences. In The Mall Group, we have not only found an outstanding partner but also an innovative company that is led by an insightful and forward-thinking leader, Khun Supaluck,” said Adam Wilkes, president and CEO, AEG Asia in a release. “The company shares our vision for creating best-in-class destination experiences and our partnership will bring unique entertainment districts to the city that will redefine and revolutionize Bangkok’s leisure and entertainment scene. We are thankful to have a long-term partner that shares our vision and goals. These two significant developments will be a game-changer, giving Bangkok and Thailand the opportunity to become the most important Retail and Entertainment Hub in Southeast Asia.”

The partnership, which marks AEG’s first major investment in Southeast Asia, expands the company entertainment district model across the region and strengthens its commitment to Bangkok and Thailand. The announcement also furthers The Mall Group’s goal to continue expanding beyond traditional retail experiences and lead the trend into more immersive lifestyle and entertainment-focused destination experiences.

Bangkok and Thailand have also been named the world’s most-visited tourism destinations, welcoming more than 38 million international travelers in 2017, with that number expected to reach 42 million international travelers in 2018, according to the two companies.

As the co-owner and operator of both entertainment venues, AEG will also be responsible for the management and operation of these two world-class arenas, as well as working collaboratively with The Mall Group and its partners in offering and marketing a wide range of events including entertainment, concerts, live performances, family shows, sports competitions, Meetings, Incentives, Conferences and Exhibitions (MICE) and arts & cultural events. Over the past decade, AEG has brought artists such as Justin Bieber, Celine Dion, Katy Perry, Ed Sheeran, Taylor Swift, Metallica, the Rolling Stones and many other world-renowned performers to Asia.

The two premium arenas will enable Bangkok to host large-scale events, offering local and international audiences, and tourists from around the globe, more entertainment choices and greatly enhanced live experiences, further positioning the city as a premier entertainment destination in Southeast Asia.