Leading college sports marketer, Learfield, continues to build out its suite of services to collegiate athletic departments and live entertainment organizations with the acquisition of the Spectra’s Ticketing & Fan Engagement division—formerly known as Paciolan—from Comcast Spectacor. Learfield also announced that the company, a leader in providing ticketing, fundraising, marketing and analytics solutions to athletic and entertainment events, will once again be known as Paciolan.
“We have long admired Paciolan,” said Learfield President and CEO Greg Brown. “Not only is it a great service with a number of segment-leading products, the reputation of its people, beginning with its founders and current management, is without peer. We couldn’t be happier and look forward to having Paciolan as part of the Learfield family.”
Paciolan was founded in 1980 by Jane Kleinberger. Its ticketing platform and related fan engagement services are used by 500 live entertainment organizations including 120 leading collegiate athletic departments, 75 performing arts venues, and more than 100 professional sports and arenas clients and several regional ticketing partners who serve hundreds of venues. The Paciolan system processes the sale of over 120 million tickets per year. In more than 37 years of operation, Paciolan has expanded beyond its ticket operations software solutions, adding fundraising, marketing and customer analytics, providing its partners with reliable data and customer insights.
Kim Damron will continue to lead Paciolan in her role as President. Dave Butler will remain as CEO of Paciolan and Founder Jane Kleinberger will also remain with the firm.
“We are incredibly excited to join the Learfield family,” said Damron. “Learfield is an exceptional company, with incredible leadership and an extensive client footprint in college athletics and live entertainment. It is the perfect strategic fit to help Paciolan deliver industry leading solutions for our entire client community.”
The addition of Paciolan is a continuation of Learfield’s strategy to add services and expertise important to collegiate athletic departments and other entertainment operators. Similar to Learfield’s recent acquisition of Mogo Interactive, it brings to the company a number of forward-looking capabilities, particularly in data collection and utilization.
“Spectra by Comcast Spectacor and Learfield will continue to work together across our respective lines of business,” said Dave Scott, President and CEO of Comcast Spectacor. “We are looking forward to tracking Learfield’s continued success in the ticketing space with Paciolan as Spectra continues to grow its business surrounding Food Services, Venue Management and Corporate Partnerships.”
Paciolan, along with other Learfield companies including SIDEARM Sports, Mogo Interactive, SME and other business units will report to Marc Jenkins, Chief Operating Officer of Learfield, and will work seamlessly together to deliver deeply integrated services to clients. Paciolan’s digital marketing services and Mogo Interactive, for example, will collaborate to offer enhanced digital marketing solutions for Paciolan clients and the live entertainment industry. Mogo Interactive brings vast expertise in the performing arts market through their experience in working with 160 arts organizations.
Terms of the transaction are confidential and the sale is expected to close in roughly a month.