The inaugural BeachLife Festival will hit the seaside community of Redondo Beach, California from May 3-5 with its operations being powered by event management platform Lennd.

The debut event will be leveraging the Lennd platform to support requests, allocations and approvals for all credentials, internal tickets and passes, guest lists, vendor equipment requests and orders, media applications, internal catering orders, tracking critical vendor documents, etc.

“We were looking for a festival management platform that would satisfy our needs as a niche festival,” said BeachLife festival director Jake Pike in a release. “We had multiple needs from production management to credentialing and we felt the Lennd platform gave us the versatility and user interface that we needed.”

“Although this is a new festival, it’s exciting to work with an experienced team of event professionals that place a high priority on their operations systems, on data management and internal workflows and truly understand the impact a platform like Lennd can have on communication, cost control and the overall execution of the event,” said Chris Carver, co-founder & CEO of Lennd in a release.

The first-ever BeachLife Festival will hit the shores of Redondo Beach with headliners Willie Nelson & the Family Band, former Beach Boys frontman Brian Wilson and Bob Weir and the Wolf Bros. The three-day event will also see performances from Ziggy Marley, The Violent Femmes and As The Crow Flies.

The Lennd platform has already been utilized at music festivals such as Kaboo, Governors Ball, Air + Style and more.