Feld Entertainment has partnered with amusement and water park creator Cedar Fair Entertainment to present Monster Jam Thunder Alley, a new interactive experience coming to select Cedar Fair parks this season. The immersive experience will bring shows and entertainment, award-winning attractions, and branded merchandising to Monster Jam fans.
“Partnering with Feld Entertainment brings together two of the world’s premier entertainment companies. The combination of our shared capabilities will enhance our ability to deliver an even broader and more immersive guest experience,” Cedar Fair CEO Richard Zimmerman said in a release.
Monster Jam Thunder Alley will feature multiple interactive zones where guests can experience Monster Jam’s most popular trucks – Grave Digger, Max-D, Megalodon, Zombie and El Toro Loco – like never before. The Monster Jam Freestyle Ride Truck Experience puts guests in an authentic Monster Jam truck for a ride over a thrilling freestyle-inspired course.
“The opportunity to bring Monster Jam Thunder Alley exclusively to our parks represents the first installment of our strategic collaboration and is another demonstration of Cedar Fair’s commitment to delivering unique guest experiences, while also introducing our parks to Monster Jam’s legion of worldwide fans. We look forward to further collaboration on additional compelling entertainment and experiences,” added Zimmerman.
Fans will learn how the Monster Jam trucks come to life in a first-of-its kind Monster Jam Garage behind-the-scenes interactive experience. In the Monster Jam Build-a-Truck area, guests can build their very own custom mini Monster Jam truck. And the Monster Jam Pit Stop Play Area allows fans to create their own action using authentic Monster Jam die-cast trucks on a miniature track with ramps and obstacles.
“Over the past 10 years, our strategy has been to evolve Monster Jam into a brand that reaches our fans year-round, wherever they are through television, licensing, consumer products, social media and, of course, our live events,” said Feld Entertainment chairman and CEO are thrilled to be working with Cedar Fair on Monster Jam Thunder Alley,” said in a release. “The creation of Monster Jam Thunder Alley builds upon this strategy as we have created a highly innovative theme park experience that goes beyond how our fans have ever engaged with Monster Jam before.”
Monster Jam Thunder Alley will kick off at Cedar Fair’s flagship park, Cedar Point, on May 18 and run through June 30. The event is also scheduled for Kings Dominion in Doswell, Virginia, July 20-Sept. 2; and Dorney Park in Allentown, Pennsylvania, Sept. 14-Nov. 3.