Jamie Loeb of Nederlander Concerts has wound her way through just about every aspect of the music industry. Loeb wasn’t sure what she wanted to be involved in when she stepped into the business. She wasn’t even really aware of the business.

“When I went to college at (University of California, Santa Barbara), somebody asked me if I wanted to go to a show for free. I said ‘Sure, what do I have to do?’ They said, ‘stand by this door and don’t let anybody in.’ Next thing I knew, I was backstage security,” Loeb told Amplify. “That was really the first time I knew that there was a business to music.”

Loeb explained that she loved music from a young age and when she began volunteering regularly to help put on concerts at the university, she found her calling. She worked every facet for the school, including security, fulfilling riders, transportation and hospitality. She assisted in marketing, passing out and pasting flyers around campus and in Santa Barbara proper and arranging interviews on radio stations.

“I thought, ‘There is something here. I like doing this,'” Loeb said. “I went into college undeclared. I had no friggin’ idea what I wanted to do. When I was introduced to the music business, I thought, ‘If this is really a job this is kind of cool.'”

Loeb then took it upon herself to bring in acts that she wanted to see and found herself introduced to the world of budgets, expenses, contracts, and production needs. The ambitious student was voted into the concert chair position for AS program board, her first paying gig in the industry.

By her senior year, Loeb was contacted by Universal Amphitheatre in Los Angeles.

“The summer before my senior year I interned at Universal Amphitheatre,” Loeb said. “A woman, Missy Worth, saw my resume, called me in, said that she liked my fire and wanted me to come work with her. I interviewed at a couple other places but that was the one operation that worked the way that I worked. They did everything in-house. That’s the way that I operate. I wanted to try to learn what I didn’t know.”

At the conclusion of her internship, Loeb was offered the position of Marketing Manager for the Amphitheatre straight out of college. Since then, she has booked a club in Los Angles, worked at a record company, and been an agent.

“I have wound my way through the business,” Loeb said. “When I got into the business, I didn’t know for sure what part of the business I wanted to do. It was a ‘Okay, let’s try to go work for a record company. Let’s try to go work for an agency. I just knew that I wanted to work with good people.”

Loeb has now been with Nederlander Concerts for nine years and has found her niche in the music world.

“When I got back into the marketing world, I felt like this is where I need to be,” she said.

Amplify caught up with Loeb to hear about the best live experiences throughout her winding career.

Jeff Buckley at Roxy Theatre in Los Angeles

Nov. 23, 1994

I arrived a little late and he’d just started. I remember rushing to our table, tossing my keys on it and hearing the “kssshhh!” as they hit. THAT is how mesmerized the audience was – no one was talking (a rare occurrence in LA). When Jeff sang “Lilac Wine,” he delicately whispered the entire song. You could have heard a pin drop. And it was GORGEOUS. He had us in the palm of his hand.

Ray LaMontagne at Orpheum Theatre in Los Angeles

Nov. 21, 2009 

Let’s just get this out there. I love Ray LaMontagne. His music just does it for me. I’d gone to a show earlier that summer, came home and told my husband – you are coming with me to his show at the Orpheum. I prepped my husband. I told him that Ray doesn’t talk much during his shows (I think he’d said ‘thank you’ twice at the previous performance), so don’t expect him to engage in that way. My husband’s co-workers, also Ray fans, told him the same thing. Well, when Ray comes out on stage (it is just him and his guitar), he proceeds to tell a story with every song. He tells us about the song’s backstory, his upbringing, discovering his love of music, his writing process, etc. The hubs turned to me and said, ‘You were joking, right?’ Ray was charming, witty and completely engaging. And the music…it moved me to tears. Still does. Every time.

Prince at The Parish at House of Blues Sunset in Los Angeles

June 6, 2004

This was show #2 for Prince this night (not an uncommon occurrence). He went from playing for 20,000 people at Staples Center to playing The Parish, which held 75 people on a good day. His band, their gear and a piano were smooshed at one end of the room. Prince came out and they LIT IT UP. They just jammed. They played anything he felt like playing, flowing from one song to the next. After performing in front of thousands of people, playing the hits he knew everyone wanted to hear, this was HIS time. It was an amazing thing to witness.

Stevie Wonder at House of Blues Sunset in Los Angeles

Feb. 6, 2004

At this point, I’d been in the business for quite a while. I’d seen Stevie Wonder at shows throughout the years, but had never seen him perform. American Express announced this thing – “Blue Jam Sessions” – four nights of intimate concerts at the House of Blues Sunset to help generate money and awareness about the importance of music education programs in public schools. Stevie Wonder was one of the artists. I had to go. It was almost as if Stevie’s set list was titled “Jamie’s Favorite Stevie Wonder Songs.” We sang every word with him and danced our asses off.

Nine Inch Nails & Janes Addiction at Universal Ampitheatre in Los Angeles

Feb. 4, 1991

As you can tell, most of my favorite performances are in intimate settings. On this night, this venue felt incredibly intimate. The energy in the room was circular. The bands pushed everything they had to us, and we sent it right back to them. It was like the roof on the building served as a lid. It kept the energy in and cycling. It culminated with Jane’s coming out with ice coolers. They turned them over and pounded on them while Perry sang “Chip Away.” We all left exhausted, drenched and happy.