The executives who helped build Feld Motorsports into a touring juggernaut have a new venture and are partnering with Charlotte, N.C.-based Raycom Sports as they prepare to launch motorsport themed touring properties next year.
Former Feld executives Ken Hudgens, Tim Murray, Eric Cole and Bob Boggess, who left Feld in 2016, are the co-founders of Legacy Motorsports Events, which they quietly launched earlier this year.
“This was always the plan, to get the company up and running and then find the right partner,” Hudgens tells Amplify, who said he met Raycom Sports CEO Hunter Nickell when Hudgens worked at Live Nation Motorsports, prior to the company being sold to Feld in 2008. The plan, Hudgens explains, is to identify touring properties, both new and through licensing opportunities, and launch family tours beginning in early 2019.
“Bob Boggess will do all the routing and touring for whatever entertainment properties we put in the machine,” Hudgens said. “Eric Cole will handle marketing, Tim Murray will sell sponsorships and I’ll focus on show production.”
Raycom will handle TV production and digital content distribution, plus programming and packaging as well as legal, accounting and HR functions. The new joint venture will be called Raycom-Legacy Content Company and will create large-scale live entertainment touring properties and related commercial opportunities. Hudgens will serve as president & CEO of Raycom-Legacy Content Company, and the partnership will extend beyond live events to include digital and linear content production and distribution and other commercial extensions.
“The Legacy team builds huge, fun live events that audiences love and partners prioritize,” said Hunter Nickell, in a press release. “We have a tenacious, motivated team that knows how to create, market and distribute content. It’s a great combination.”