December 26 has officially been declared “Show Day,” in an effort to promote live entertainment on the day after Christmas. Traditionally known as Boxing Day, December 26 is a busy time for shopping and retail, but this year, Goldstar is heading up the industry’s initiative to encourage people to see live shows.

“Live entertainment has the power to make people incredibly happy, and that’s a wonderful thing in today’s world. I encourage everyone to grab some friends or family and go out and see a show,” said Show Day Grand Marshall Cyndi Lauper in a release.

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The 80s icon and Tony award-winning composer behind Broadway hit “Kinky Boots,” is no stranger to the entertainment industry and is enthusiastic about getting people to see shows, especially ones that involve live music.

“[When you see live music] it’s elevated, and it makes you happy, and it changes your mood,” she said.

Along with Lauper, over 5,000 artists, venues and promoters are sponsoring the event, including Swiftly Tilting Theater Project, Inc. in New York, Cirque du Soleil, The Harlem Globetrotters, The House of Blues, Madison Square Garden, Circus Vargas and the Smuin Ballet in San Francisco.

Jim McCarthy, co-founder of Show Day and CEO of Goldstar is excited about the prospects for the industry’s very first Show Day.

“We know that a lot of families already go to a show on that day. We’re just making it official and encouraging many more people to start the tradition,” he said.

For information about Show Day and to find events near you, visit