jeff-kreinikJeff Kreinik, formerly the head of festivals at Ticketfly, has been hired as StreetTeam’s Vice President of Live Entertainment for North America. With more than 20 years of experience, Kreinik has a deep understanding of the events market and will focus on growing StreetTeam’s U.S. and Canadian presence.

StreetTeam Co-founder Liam Negus-Fancey said in a statement, “We’re excited to welcome Jeff on board and to strengthen our commitment to the live entertainment sector in North America. Jeff has an exceptional track record and his experience growing successful companies such as TicketFly makes him a powerful addition to our team.”

StreetTeam is a peer-to-peer sales software company for live entertainment. StreetTeam enables its customers to promote events and sell tickets to their friends in return for rewards. The peer-to-peer marketing helps StreetTeam clients reach a wider and possibly untapped audience through trusted recommendations instead of traditional advertisements.

“I’m delighted to join StreetTeam and return to my roots in marketing,” said Kreinik in a release. “Peer-to-peer is a great sales channel but many events still struggle to sell enough tickets, so there’s a real need for software that can drive peer-to-peer sales at scale. StreetTeam makes that quick and easy, so I’m proud to help hasten its adoption across the U.S. and Canada.”

Kreinik joins the team, effective immediately, after StreetTeams finalized a $10 million funding round to fuel further growth across the live entertainment sector earlier this month.