Major League Soccer’s LA Galaxy stadium in Carson, California is being renamed. The current StubHub Center will now be known as Dignity Health Sports Park as of Jan. 1.
Dignity Health has entered in to a multi-year agreement with facility AEG who manages the venue. As part of the naming rights agreement, Dignity Health will also become the official health care partner of the LA Galaxy. The partnership has been specifically designed to give back to Los Angeles communities, particularly those surrounding DHSP. This will include the implementation of a wide range of health and wellness programs.
“Dignity Health is dedicated to providing excellent care for those in need, and as the new naming rights partner for one of AEG’s marquee facilities, we look forward to working with them to amplify our efforts to make a positive and lasting difference for all our fans,” said Dan Beckerman, CEO of AEG in a release. “Sports has the power to bring people together, and Dignity Health is the perfect partner to help us highlight and support the LA community that surrounds the LA Galaxy and Dignity Health Sports Park.”
Dignity Health will also work directly with the LA Galaxy Foundation, the charitable arm of the LA Galaxy. Through this partnership, they will host numerous annual community events at DHSP and throughout Greater Los Angeles in conjunction with Dignity Health’s Hello human kindness brand.
“It is with great excitement that Dignity Health joins the LA Galaxy and AEG as their exclusive health care partner,” said Lloyd Dean, president and CEO of Dignity Health in a release. “It is our hope that we will deepen our ties with the communities we serve in the greater Los Angeles area through the Dignity Health Sports Park. Whether supporting the youth sports league, offering health clinics, or providing funds to charitable organizations, together, we will promote greater health and wellness for all.”
Dignity Health will provide in-stadium first aid services as well as have its mobile wellness clinic onsite throughout the season. Dignity Health will support LA Galaxy youth program initiatives, including the club’s local youth team affiliates and youth soccer tournaments like LA Galaxy Cup and Copa LA. LA Galaxy players will make regular visits to Dignity Health hospitals each year, meeting with patients and support staff. Viewing parties will also be held for patients at Dignity Health hospitals for select LA Galaxy games, with LA Galaxy Star Squad and mascot Cozmo set to attend various events.
“This is such an exciting opportunity for Dignity Health to partner with AEG and the LA Galaxy,” said Julie Sprengel, SVP of Dignity Health Southern California in a release. “LA Galaxy fans live and work in the communities we serve, including downtown Los Angeles, Glendale, Long Beach, Northridge and the Inland Empire. With this partnership, we’ll now have an even greater opportunity to give back to the families who entrust their health care to us.”