Live Nation has named Amy Marks as the first executive vice president, head of integrated marketing for Live Nation’s Media & Sponsorship division.
Marks arrives at Live Nation with nearly two decades of experience in the industry building multi-platform marketing strategies and campaigns for several brands.
Most recently, Marks held the position of global head of marketing at Bloomberg Media. Prior to that, Marks served as the head of integrated marketing for Peoplemagazine for 15 years.
Marks will report directly to Russell Wallach, global president, Live Nation Media & Sponsorship, and lead a growing department that includes creative, research, analytics, strategy, experiential events and industry marketing.
“Amy’s unparalleled experience partnering with brands and CMO’s to creatively solve business challenges, combined with her innate ability to build teams and innovative ways to develop best-in-class content and unforgettable experiences is the type of leader that will take us to the next level,” Wallach said in a release.
Based in New York, Marks will support the team to deliver data-driven programs and products for advertisers looking to foster better relationships between audiences and music.
“I’m thrilled to join such an incredible and growing organization filled with amazing talent,” Marks said in a statement. “There is endless opportunity at Live Nation to connect brands in a meaningful way with influential, receptive audiences and demonstrate how online and offline solutions can grow business for mature and emerging brands, regardless of the category.”
Live Nation’s sponsorship division has steadily become an integral part of the company’s revenue and has seen double digit growth for seven consecutive years. In their most recent financial filings, the division reported that revenue was up 12% for the quarter and over 90% of their planned sponsorship for the year is already under contract. Recent wins include American Eagle, Asics, Dollar Car Rental, General Mills and Rémy Martin.