Live Nation has pulled merchandise from Shakira’s Road to El Dorado tour after people pointed out an item’s similarity to Nazi imagery. A tour necklace featured a design similar to a black sun or a sonnenrad that was adopted by the Nazis.
The sunwheel image was used by many European cultures with neo-Nazis eventually inserting a swastika into the inner circle of the symbol.
Last week, Twitter user @Billfromwawa pointed out the similarities with a side by side image comparison of the two necklaces.
The necklace, shown below, was going for $9.99 on Shakira’s tour site that was set up by Live Nation. The site’s merchandise includes shirts, pants, bags, and accessories. Once the comparison was made between the Nazi symbol and the necklace, Live Nation pulled the jewelry from the site and swiftly replaced it.
So Shakira most likely accidentally put a nazi symbol on her tour merch and didn’t know it lmao pic.twitter.com/HRjP41owbO
— Bill Rickards (@Billfromwawa) June 19, 2018
Live Nation released an apology two days later on Twitter, stating in multiple posts “The necklace Live Nation designed for Shakira’s “El Dorado World Tour” was based on Pre-Columbian imagery. However…some fans have expressed concern that the design bears an unintentional resemblance to Neo-Nazi imagery. We sincerely apologize for this inadvertent similarity and have permanently pulled the item from the tour collection.”
According to the Anti-Defamation League, the sonnenrad has pre-dated Nazis and has been used by many cultures around the world. As such, they claim that the image is not necessarily tied to Nazi sentiment, but should be analyzed carefully when they appear.
A new necklace has since appeared on the website for pre-order. Going for the same price, the new necklace looks similar but has removed has removed any rays or spokes that could be confused for Nazi imagery.
Shakira has not commented publicly on the mistake.