Some folks buy their mom a house after they hit it big. Larry and Fred Frank are building their mom a house of rock and roll and naming the venue after her.


Frank Productions is opening a 2,500-capacity concert venue in Madison, Wisc., honoring Sylvia Frank who co-founded Frank Productions with her husband Herb in 1964. The new venue is named The Sylvee and will be booked and managed by Frank Productions with a groundbreaking scheduled for March and an opening date set for Fall 2018.

“Our mom is very influential with Larry and I,” Fred told Amplify about his mother, who passed away in 2006. “She did everything for the business, from selling tickets to handling the accounting and we’re so lucky that our parents pulled us into the music industry and created the foundation for this great company.”

Frank Productions is working with Madison branding agency Zebradog to develop the venue’s look, telling Amplify “it’s important to us that it has a vibe, a personality and a connection to the community, but it’s ultimately going to be the music that brings everyone to The Sylvee.”

The project has been in the works for three years and company officials have settled on a location in Madison’s Cap East District, part of a city-led redevelopment of an industrial space that’s now shifting to retail, bars and restaurants. Frank Productions offices will also move to The Sylvee once it’s open. The venue will have a balcony with some VIP seating and a GA floor that holds between 1,200 to 2,500.

“It’s going to be a flexible space designed with artist accommodations in mind,” said Charlie Goldstone, President of Frank Productions. “We’ve visited hundreds of venues around the country and took what we liked from each one to create this venue.”