Live Nation Entertainment and Maverick today announced that Alisann Blood has joined the company as Senior Vice President, Brand Partnerships. In this newly created role, Blood will lead the Maverick’s brand marketing efforts and develop strategic relationships, reporting to Maverick’s President Greg Thompson.

“I’m excited for the opportunity to collaborate with Alisann again,” said Thompson in a statement. “She is an innovative executive with a true passion and proven ability to successfully create sensational, new experiences for brands, artists, and their fans.”

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Added Bloodin a statement, “I’ve long admired the team at Maverick and the artists they represent for their progressive vision, constant innovation and ability to shape culture. I want to thank Greg Thompson and Guy Oseary for the opportunity to join this incredible company and can’t wait to contribute to Maverick’s continued success.”

Blood brings more than a decade of experience in the brand partnerships space to Maverick. Most recently at Crush Music, she spearheaded opportunities with top global brands and the Company’s roster of talent. Prior to Crush, she served as Vice President of Brand Partnerships & Sync at Capitol Music Group.