In true Taylor Swift fashion, the pop star has stolen the attention of the music industry on a day when both Queens of the Stone Age and Iron & Wine released stellar new albums.
Swift has announced that her new album Reputation is due out on Nov. 10 via Big Machine Records. She released the first single “Look What You Made Me Do” and an accompanying lyric video last night.
Though no concert dates have been announced yet to support her sixth studio album, Swift is already providing fans with incentives to get the best seats on her tour. In a statement, Swift’s team said they are working to make sure tickets get into the hands of real fans instead of scalpers or bots. They have teamed up with Ticketmaster for the company’s Verified Fan program.
Fans who pre-order Reputation are encouraged to register for “Taylor Swift Tix powered by Verified Fan” for an opportunity to purchase tickets to an upcoming U.S. concert. Through an exclusive program with Verified Fan, fans who purchase the album will build their activity status and boost their place in line for tickets. An animated video explains to fans how they can register for Taylor Swift Tix, choose where they want to see Swift and have the opportunity to participate in activities that will advance their spot in line.
Registered Swift fans can also advance their chances of getting tickets by purchasing Reputation. The album will be available through all major retailers, but fans can go to Target to receive one of two collectible magazines. The 72-page exclusives will feature Swift’s personal poetry, photos and artwork as well as handwritten lyrics and a special poster.