Concert promoter Louis Messina is warning Santa Clara, California officials that the 10 p.m. curfew city leaders are imposing on week night concerts at Levi Stadium will basically kill the city’s concert business.

“They are going to lose so much revenue,” explained Messina, who said Ed Sheeran’s upcoming stadium tour is skipping the Bay Area because of the curfew. “No one is going to play a building with a 10 p.m. curfew. It would mean the headliner would have to play when its still light outside and that’s just not something anyone would agree to.”

Earlier today, Sheeran announced the first leg of his 2018 Stadium Tour that kicks off Aug. 18, 2018 at the Rose Bowl and includes 15 stops, including Busch Stadium in St. Louis (Sept. 6, 2018) and U.S. Bank Stadium in Minneapolis (Oct. 20, 2018). The tour ends with a performance at and the Atlanta Falcon’s new Mercedes-Benz Stadium on Nov. 10, 2018.

Messina said he wanted to play Santa Clara’s Levi Stadium, which opened in 2014 and directly appealed to city leaders for an exemption to the policy but says “it just didn’t work out.”

“We had to decide to just move on down the road,” he tells Amplify, saying an 11 p.m. or even midnight curfew is more reasonable.

The stadiums’ tenants, the San Francisco 49ers, are also battling City Hall over the curfew and team president Al Guido expressed disappointment over losing the Sheeran show.

“His show will no longer come to Levi’s Stadium because the mayor played politics and refused to correct, or even address, the music ban,” Guido told the Mercury News. “Residents have lost out on millions of dollars in revenue, and music lovers have been denied an opportunity to view a world-class concert.”

In a prepared statement, Santa Clara Mayor Lisa Gillmor said “the potential concert loss is news to us.”

“We would appreciate the Forty-Niners Stadium Management Company bringing the data and the financial details before the Stadium Authority, particularly since we met just three days ago,” Gillmor said. The issue has been ongoing for months and Santa Clara councilwoman Kathy Watanabe told the San Jose Mercury News “the city can’t break its promise to Levi’s Stadium neighbors to control the noise on weeknights.” Curfews were among issues raised before voters approved the $1.3 billion stadium in 2010.

Despite the curfew, a Coldplay concert is planned at the stadium Oct 4. Coldplay had asked for an extension and was refused. In response, City Manager Rajeev Batra scheduled two public meetings in September, but both were unexpectedly cancelled, according to the Mercury News.

Guido tells the Mercury News he believes the mayor is delaying the meetings so that Coldplay blows the curfew next month, allowing her to claim the Niners violated the city law.