Lee Zeidman, President of Staples Center, Microsoft Theater, and L.A. Live has announced the promotion of seven employees that went into effect on April 1.

Don Graham has worked with the Microsoft Theater (formerly Nokia Theatre L.A. Live) since 2008, when he began as Director of Event Production.  Through his tremendous impact on not only the events that take place at the theater, but events throughout the L.A. LIVE district, Graham has been named the General Manager of Microsoft Theater. In his new role, Graham will oversee the entire theater including booking, ticketing, production, guest services, security and overall operation of one of the busiest and most successful mid-size theater’s in the country.


Russell Gordon has been named Vice President and Assistant General Manager of Microsoft Theater. Gordon has been with the venue since before it opened in 2007, starting as Senior Manager, Event & Guest Services. In 2009, he was promoted to Director of Guest Services & Event Security where his responsibilities increased to include leadership of the venue’s security team, along with providing a safe and secure environment for all guests, staff, and artists who step foot into Microsoft Theater. In 2012, his area of responsibility increased yet again to include management of the venue’s operations department and overall event logistics as the Senior Director, Events & Venue Operations. This included project managing recent venue refurbishments and enhancements. Gordon will now direct all aspects of large-scale event logistics for all of the concerts, numerous award shows, premieres, and corporate events hosted at Microsoft Theater annually in addition to special projects and artist relations.

Maria Fulay has also been with the Microsoft Theater since 2007 and been promoted several times. Fulay was brought on as Manager of Box Office Operations, moved up to Senior Director of Box Operations, and will now take on the role of Sr. Director of Box Office and Ticketing. Fulay will expand her role by incorporating all the ticketing technologies in streamlining the booking, event build and on-sale process for Microsoft Theater clients.

Shelby Russell joined AEG in 1998 as the sales coordinator for the Los Angeles Kings and has since moved up the ranks by managing marketing initiatives for numerous AEG properties and entities including STAPLES Center, Home Depot Center, Los Angeles Kings, Amgen Tour of California, and WTA Tour Championships. Russell will now take on the title of Senior Vice President, L.A. Live Marketing and L.A. Live Cinemas. He is responsible for L.A. Live marketing initiatives that drive revenues and attendance to L.A. Live properties, events and restaurants as well as overseeing the business operations for Regal Cinemas L.A. Live.

Ryan Golden started his career with AEG in 2006 as the Marketing Manager for AEG Sports and then was promoted to Director of Business Operations for AEG Sports. Within his time at AEG, he also was the Production Manager for Microsoft Theater for three years handling production and venue operations prior to his role as the Director of Business Operations for L.A. Live. He will now take on the role of Vice President, L.A. Live Events, where he will oversee both the sales and operations teams responsible for bringing events to L.A. Live.

Sean Otrakul has been promoted to Manager, Marketing, L.A. Live. Otrakul joined AEG in 2010 as part of the L.A. Live street team climbing within the department with his dedication and commitment to his work.


Morgan Helsom has been promoted to Assistant Manager, Marketing, L.A. Live. During her two and a half years with the L.A. Live Marketing department, Helsom has displayed positive leadership skills and the ability to successfully support the overall marketing efforts of the department. In her new role, she will assist with many of the department’s marquee events driving creative content as well as helping upkeep the L.A. Live brand including campus signage and marketing collateral for L.A. Live.