Industry veteran Andy Warg is joining The Armory leadership team where he will direct the venue’s event booking activities as its vp of entertainment. With more than 27 years under his belt, Warg will bring his expertise to the iconic Minneapolis venue that reopened in December 2017 after extensive renovations.
“The Armory is the preeminent concert venue in the upper Midwest, and I am thrilled to be joining their exceptional management team,” said Warg in a release. “In its inaugural year The Armory hosted over 70 concerts and special events, and it is without a doubt quickly becoming an iconic destination for world-class entertainment.”
Warg joins The Armory after having held the position of head of booking at Minneapolis’ Target Center arena since 2004. He will succeed Beecher Vaillancourt III who is leaving the organization to spend more time with his family.
“It’s been the most fulfilling experience of my professional life to be part of the hardest-working team in the business that launched The Armory,” said Vaillancourt in a release. “At the same time, I’ve tried my hardest to be a good husband for my wife and father for our two amazing daughters, but I’ve come to realize that I’m just doing too damn much and that’s had an impact on my family. This is the right decision for me and my family.”
Warg is a 1993 graduate of the University of Minnesota and began his career in live entertainment touring with Sesame Street Live! He has worked for the NFL Special Events division, managed national Broadway show tours, oversaw the venue operations at the State, Orpheum and Pantages Theatres. He has also produced multiple festivals in the Twin Cities including Snowta NYE, Safe in Sound and Zombie Pub Crawl.
“Andy knows this business and this community like no one else in the Twin Cities,” said Ned Abdul, President and CEO of Swervo Development which owns The Armory, in a release. “There are north of two million people living in the Twin Cities; Andy is the person in this community we most wanted to add to our team and we’re delighted we’ve succeeded in that effort.”