Excitement is building for a monster Beyonce and Jay-Z tour, capping off a packed summer of tours that could make 2018 one of the best summers ever for live music fans.
The rumors around a potential Jay-Z and Beyonce tour picked up steam this week after Ticketmaster created a UK landing page for tickets from the duo (there’s an American page too). Amplify reached out to several sources in the stadium space who confirmed a stadium tour, similar to their 2014 ‘On The Run Tour’ tour, was in the works and that Live Nation has holds in place for a yet-to-be-named stadium tour.
“It’s happening,” one source wrote in a text message. “Yes, and its going to be a monster,” another wrote.
A new tour could also mean a new Beyonce album — either as a follow up to 2016’s Lemonade, or as a collaboration with her husband, who released last year’s critically acclaimed 4:44. A new record would give Taylor Swift a run for her money in the top album category at the Grammys, especially after two shocking losses for Beyonce at past awards nights and this year’s award snub for Jay, despite being nominated in eight categories.
A Bey + Jay run would add to an already red-hot summer stadium tour schedule that includes Taylor Swift’s monster Reputation tour, as well as stadium dates for Dead and Company, Pearl Jam, the Eagles, Ed Sheeran, Jimmy Buffet, the Foo Fighters, Def Leppard with Journey, Billy Joel, Luke Bryan, and Kenny Chesney.
Is it possible that this summer’s strong concert slate — capped off by tours with Beyonce, Jay-Z and Taylor Swift — could hurt competing arena tours or festivals with homogenized lineups and headliners? It’s certainly possible — Taylor Swift is asking fans to shell out more money than ever for tickets, and after Jay-Z’s own arena run that saw tickets moving at record prices, it’s possible that fans will have to make a choice between seeing Bey + Jay or attending a multi-day festival like Lollapalooza.
That’s likely one of the reasons the tour is being rolled out after many of the festival lineups and stadium tours have been announced. And because Beyonce is performing at this year’s Coachella, there’s also likely some pressure to wait until after she has performed to roll the tour out, as headlining artists have done in the past.
The last time the two toured, they played 19 shows together and grossed a staggering $95.9 million, averaging $5 million per show, according to Billboard Box Score, making it the eighth largest tour of 2014. Beyonce also did a solo tour that year that grossed an impressive $67 million, while Jay-Z’s tour netted $48 million for the rapper in 2018.