I never liked the fact that the Arizona Cardinals named their venue the University of Phoenix Stadium in a deal with the online college that has been dogged by investigations and inquires from the Federal Trade Commission.
For one, the University of Phoenix Stadium is not actually located in Phoenix — it’s in Glendale, Arizona. Second, despite having the word “university” in it’s name, it’s a pro sports venue, not a university venue (if you don’t count the annual Fiesta Bowl).
We can finally turn the page on this strange naming rights deal following an announcement today that the building has changed corporate partners and will now be referred to as State Farm Stadium — doesn’t actually roll off the tongue, but at least its an improvement over the prior name.
This is State Farm’s second naming rights deal in two weeks — last week, the Atlanta Hawks announced that they had signed a naming rights deal to call their newly renovated basketball arena State Farm Arena as part of a 20-year, $175 million deal.
That deal forced the original State Farm Arena in Hidalgo, Texas to change it’s name. For now the building is just calling itself the State Farm Hidalgo Arena until a new naming rights partner can be identified. Hopefully they can find someone that has as awesome name as this building.