Ticketing provider Saffire has hired industry veteran Don Orris as their new chief commercial officer. Effective immediately, Orris will lead the company’s sales efforts and commercial activities, including the offerings around Saffire’s fast-growing ticketing system, SaffireTix.

Orris joins Saffire after having spent the past four years as a private consultant and will continue to office in Los Angeles. During his more than three decades of experience, Orris has held executive roles with Ticketmaster, Outbox Enterprises (now AXS) and Etix. He has a strong track record of success in the ticketing industry, where he has built ticketing sales operations, led large sales divisions, and cultivated strong partnerships across multiple genres.

“I am honored to be given the opportunity in this new role to assist in continuing the Saffire success story,” said Orris in a release. “I was impressed by the passion and drive exhibited during my conversations with the ownership group and I am excited to join the Saffire family. I plan to hit the ground running.”

“I am thrilled to have Don join our leadership team,” added Saffire president Aaron Pederson in a release. “Don brings a remarkable amount of experience and a sparkling reputation. Saffire has enjoyed rapid growth over the past few years, and with Don’s expertise and experience, we have an opportunity to accelerate our success as well as increase the breadth of clients we serve.”