Madison Square Garden has named Ami Patel as vp of artist relations and VIP services for the Forum in Inglewood, Calif. Patel will oversee all internal and external ticketing and on-site VIP and celebrity management for the arena.

“We are thrilled to welcome Ami to the Forum in her role as vice president of artist relations and VIP services,” said Darren Pfeffer, evp of MSG Live for The Madison Square Garden Company in a release. “Ami will be a tremendous asset, bringing her strong background and deep relationships in music and live entertainment to the Forum as we continue to enhance and expand our artist relations and VIP services.”

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Patel is responsible for all VIP needs for entertainment events and other designated special projects at the venue, working closely with Rick Merrill, the Forum’s vp of arena operations, and Geni Lincoln, the Forum’s vice president of concert bookings. Patel will report to Pfeffer.

“I am thrilled to join the incredible team at the Forum,” said Patel in a release. “In my new role, I look forward to being part of the storied legacy of the Forum and contributing to the continued success of the leading destination for music and entertainment in Southern California.”

Prior to joining MSG, Patel was director of national entertainment for iHeartMedia, playing a large part in event strategy for iHeartMedia’s 160 annual events. Patel also had a major role in the operations and promotional aspects of iHeartMedia’s high-profile national events, including the iHeartRadio Music Festival in Las Vegas, the iHeartCountry Festival in Austin, the iHeartRadio Fiesta Latina in Miami and the nationwide iHeartRadio Jingle Ball Tour.

This article first appeared on Billboard.

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