Nashville’s Mercy Lounge
Ticketfly has gone on a big signing spree, picking up 17 clients in the Southeast U.S. and Texas, greatly expanding its footprint in a fast-paced 60-day stretch.
Propelled by interest in Pandora’s 2015 acquisition of Ticketfly and the company’s newly unveiled news feed and push notification system, the new signings follow the success of the Ticketfly-powered Memphis in May’s Beale Street Music Festival. The new signings span seven states and include iconic venues like the 110-year-old Civic Theatre in New Orleans managed by Bowery Presents, the Charleston Music Hall which is now booked by NS2 and Nashville’s Mercy Lounge, Cannery Ballroom and High Watt.
“We were very impressed by Ticketfly’s technology both on the back end and front end of the system,” said Charles Carmody, General Manager of the Charleston Music Hall. “Our top priority is patron experience. We want to make the ticket buying process as streamlined and simple as possible for our patrons, and we believe that Ticketfly has the best system on the market.”
A full list of the company’s new Southeast signings are below:
Graphic courtesy of Ticketfly
Other significant signings include concert promoter and Ford and Lincoln dealer Sam Galloway in Fort Meyers, Fla., the famed Variety Playhouse in Atlanta’s Little Five Points neighborhood, the North American Hockey League’s Shreveport Mudbugs and rambunctious honky-tonk Houston Stampede.
The signings are part of a client growth spurt that started months after Ticketfly was acquired by streaming music giant Pandora, bringing new venues in New York like Bowery Ballroom as well as Jam Productions in Chicago and Crocodiles and Neumos in Seattle into the Ticketfly fold, making the ticketing company “arguably the most dominant middle market provider in North America,” according to Dreskin.
Ticketfly CEO Andrew Dreskin said the growth “was a good indication of the momentum we’ve been building,” adding that “the Southeast has been a slow market to mature for us,” but the quick pace of signings give Ticketfly “more real estate and coverage for when we really start to fire up the Pandora integration.” The announcement comes as the one-year anniversary of Pandora’s $450 million acquisition of Ticketfly in October 2015 approaches. Just last month, Ticketfly announced the rollout of personalized push notifications and feed alerts to notify fans whenever their favorite artists are playing at Ticketfly venues near them, creating an unparalleled marketing opportunity. He also told Amplify that the two music giants will continue to act as standalone companies.
“Pandora and Ticketfly are pretty closely linked at this point, but (Pandora) has a low touch integration model that they’re pursuing,” with Ticketfly, explained Dreskin. “They bought Ticketfly because it’s a thriving company with seasoned management and their plan is to let us do our thing. ”
Dreskin noted that Q2 of 2016 was a record signing period for Ticketfly in terms of new customers, breaking a record that had been previously set in Q1. With so many new clients in such a short period, it seems like the company could break more growth records in the months to come. As for Pandora’s share price, the stock continues to rally after hitting a low of $7.88 per share in February, closing at $13.55 on Monday.