The PR team at the Pandora-owned ticketing company unveiled a new branding identity Wednesday. Ticketfly has a new typeface and icon logo called The Flying T.

“It’s a portal offering a glimpse into another world,” reads a post on the company’s Medium page. “A keyhole waiting to be unlocked. And on the other side, the possibilities are limitless.” The post goes on to explain “starting today, our new look and feel will be woven throughout the entire Ticketfly experience.”

Read more at Tickefly’s Medium Page.

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