No-fee ticketing marketplace, TickPick has acquired a significant portion of the assets of Rukkus. Rukkus is an advanced ticket inventory aggregator that was previously a venture capital-backed company. The platform that allows users to perform aggregated searches of dozens of ticket buyers tailored to their interests and pinpoint tickets based on value will now be integrated into the TickPick company.
TickPick will additionally have access to Rukkus’ high-definition 360-degree views of hundreds of sports and entertainment venues. The seat view allows fans to get a full understanding of where they will be placed in the venue and their exact view for each show. The viewing solution is fully mobile optimized through the Rukkus app, and provides buyers with the ability check out seat views while on the go. This technology will be integrated into TickPick’s platform, and users of the Rukkus app and website will be smoothly transitioned to TickPick for an optimal user experience.
“Rukkus brought in several hundred thousand valuable customers, and they also built a very impressive seat-view capability that is much more immersive than the ‘virtual’ views offered by many of our competitors,” TickPick CEO and co-founder Brett Goldberg said in a release. “This purchase and our recent acquisition of established player Razorgator are part of our customer growth strategy and our focus on refining our tech to remain the premier site to buy sports and entertainment tickets.”
The acquisition of Rukkus marks the second time this year that TickPick has acquired assets from a company. TickPick acquired the assets in an out of court restructuring. In May, TickPick acquired secondary ticketing marketplace, Razorgator, after Razorgator declared it was formerly insolvent in February of this year.
Goldberg added: “The fact that TickPick is succeeding in the space and reinvesting heavily proves that there’s great opportunity within the industry. We look forward to utilizing all of the assets that we have acquired and making TickPick the best customer experience for fans looking to buy tickets.”
Prior to the acquisition, Rukkus had more than 300,000 total customers, generated more than one million site visitors, and achieved over one million app downloads.
“We’re continuing our growth path by making smart acquisitions, developing partnerships, and constantly improving our technology for the industry’s best customer experience,” said Goldberg in a release.