The Kirby Organization, a talent agency with offices in New York, Los Angeles, London and Austin, has launched a division focusing on boosting tour and event sponsorships, among other things.

The new Licensing, Endorsement and Sponsorship division will be led by Terri DiPaolo, a music business attorney-turned-consumer products licensing executive.


“As a music fan, I am so delighted to be able to offer the knowledge I have gained about licensing, sponsorships and endorsements to help bolster the careers and product offerings for all of TKO’s artists so that they can continue to focus on making great music and performing amazing shows,” DiPaolo said in a press release.

TKO’s new branch will also work to create growth for clients through consumer product licensing deals and offering the brand services to off-roster artists that seek a presence in the retail and on-line space. The department is a first for TKO, which was founded in 2005 and represents rock, metal, alternative and pop artists, including Anthrax, Sevendust, Buckcherry, Blue Ӧyster Cult, Bachman & Turner, Burton Cummings, Hank 3, Billy Squier, Hoobastank, Fuel, Drowning Pool, Tom Keifer, Stephen Pearcy and Lita Ford.

“In the ever-growing and ever-changing mu­­­sic industry, we are constantly looking for ways to help our artists grow and prosper,”  TKO President Andrew Goodfriend said. “We are excited to offer clients this opportunity to diversify their business opportunities, and Terri is the perfect person for this position.”

DiPaolo served as President of Brands at the Canadian company Boat Rocker Media. She was also general counsel and CEO of Authentic Brands Group, LLC, and was general counsel for the estate of Bob Marley.

Early in her career as a music lawyer, DiPaolo specialized in representing young bands and other recording industry clientele.

“We are excited to welcome Terri to the TKO family,” said CEO Mike Monterulo. “She brings with her a wealth of knowledge and experience in licensing, endorsements, sponsorships and social media which will benefit our clients by giving them new opportunities and revenue streams outside of live performances.”

TKO was founded in 2005 and has emerged as one of the music industry’s premier boutique booking agencies. TKO has a worldwide reputation for identifying and developing talent, working hands-on with artists, management and labels, and carving career paths that are unique to the individual. In the words of Dave Kirby, “At TKO, the goal is to shape careers that last, brands that endure, and relationships that survive trends.”