Turnkey Intelligence, the research, measurement and analytics division of Turnkey Sports & Entertainment, has been acquired by MarketCast Group, a global consumer insights leader. For over 20 years, Turnkey Intelligence has been offering a full suite of data-driven services – including fan experience tracking, sponsorship valuation and efficacy, ticketing strategy, and creative/media optimization – to hundreds of sports clients.
The two companies will work in collaboration to provide their sports and brand clients with even more robust and timely sponsorship and fan experience insights. Turnkey joins the MarketCast portfolio alongside global social media analytics and insights firm Fizziology, which was acquired by MarketCast last year.
“I’m excited for the future of Turnkey Intelligence with MarketCast Group,” said Len Perna, selling shareholder and founder of Turnkey Intelligence in a release. “For over 20 years, Turnkey Intelligence has been a trusted partner to some of the biggest names in sports. Combining with MarketCast Group and their family of best-in-class companies will allow the team to offer even more to our 250+ clients.”
Perna will join the newly-established Turnkey Intelligence Advisory Board, while Turnkey Intelligence will continue to be led by its current executive leadership team consisting of experts in the fields of sports research, analytics, branding, and sponsorship evaluation.
“We are thrilled to welcome Turnkey Intelligence and this talented management team to MarketCast Group,” said MarketCast CEO Henry Shapiro in a release. “We are media and entertainment research experts, working across film, TV, and video games. Adding a data-driven leader in the world of sports research and analytics gives us a 360-degree view into how people spend their free time and invest their passion.”
Moving forward, Turnkey Intelligence will be led by the executive team of Tony Ponturo and Haynes Hendrickson.