The Madison Square Garden Company has announced that Victoria Parker will be the new Vice President of MSG Productions effective March 12. Parker was previously the head of creative strategies for Verizon’s Oath Studios.
“We are pleased that Victoria will be joining our management team, and bringing her considerable talent and leadership skills to help drive the growth of MSG Productions,” said Andrew Lustgarten, President of Madison Square Garden Company, in a release. “Victoria brings an impressive career in live entertainment, as well as valuable experience with our brands, including the Rockettes. We are confident she will have an immediate impact on our operations, as well as our ambitious plans for growth.”
In her new role, Parker will be responsible for overseeing all aspects of MSG’s productions business and focus on strengthening and enhancing the beloved Christmas Spectacular Starring the Radio City Rockettes. Parker will also be responsible for the creation and implementation of new proprietary productions and events for MSG venues, including as part of the company’s venue expansion plans notably including the “MSG Sphere.”
Parker will also manage all financial and operational matters; identify and build key strategic relationships and collaborate with MSG’s marketing and sales executives to ensure the successful execution of the company’s theatrical productions.
“MSG is home to some of the most powerful and beloved brands in all of entertainment, and I’m deeply honored to be given this unique opportunity to build and grow such a valuable entity,” said Parker in a statement. “I have had the opportunity to work with many of the exceptional people at MSG Productions, and look forward to being a part of such a talented team at such an exciting and creative time.”
At Verizon, Parker utilized her deep relationships within the entertainment industry to drive content creation and programming for the new platform. Prior to Verizon, Parker spent 10 years at The Weinstein Company (TWC), where she served as VP of corporate affairs and SVP of theatrical productions. In her role at TWC, Parker first worked with MSG as an executive producer on “12-12-12,” the highly successful Madison Square Garden benefit concert that raised more than $50 million for the victims of Hurricane Sandy.
During her tenure, Parker also led the formation of Weinstein Live Entertainment, a brand focused on the creation of family-focused, live entertainment, which launched productions such as Finding Neverland; the New York Spring Spectacular Starring the Radio City Rockettes and various music videos, concept albums and documentaries. While at TWC, Parker worked on release campaigns for multi-award-winning films, sourced corporate sponsorship and marketing partnership deals and oversaw all company events, as well as charitable and political fundraisers, and activations at major global events such as the Super Bowl and the Olympics.