X-ray Touring, a European live music agency whose roster includes Coldplay, Eminem, the Pixies, Linkin Park, Chance the Rapper and Green Day, announced it has partnered with Paradigm Talent Agency and The Yucaipa Companies, a private equity firm.
The deal, according to a press release, gives X-ray musicians new and wider access to branding, endorsements, digital content development and distribution, and other media. It will also help Paradigm expand its list of artists around the world.
“X-ray has a fantastic worldwide roster,” Sam Gores, Paradigm’s chairman and CEO, said in the statement. “We’ve wanted this partnership for quite some time and are thrilled to grow our company while working in partnership with Steve Strange, Ian Huffam, Scott Thomas, Martin Horne and Jeff Craft to offer more creative and business opportunities to X-ray’s artists.”
In the same statement, X-ray representatives said Paradigm’s work aligns with “our ethos of complete commitment to the artist, providing them with every possible advantage in all aspects of their career. We look forward with great enthusiasm to collaborating with Paradigm and Yucaipa on this next stage of X-ray’s global development.”
Paradigm already has a partnership with London-based CODA Agency, which recently affiliated with U.K.-based Independent Talent Group. CODA and Yucaipa Companies, which is headquartered in Los Angeles, are also partners.
“We are thrilled to be in business with Paradigm in the UK. The synergies with X-ray, ITG and CODA creates Europe’s most comprehensive agency offering as well as a fund to invest in live entertainment assets in the UK and Europe,” said Ron Burkle, co-founder and managing partner of Yucaipa.