AEG Live and Snapchat Team Up For Fest Coverage
AEG Live and Snapchat have partnered in a multi-year agreement whereby Snapchat will cover AEG Live-affiliated festivals via Snapchat Live Stories. Among the first festivals to be featured are Stagecoach, New Orleans Jazz & Heritage Festival, Panorama, Hangout, FYF Fest and more. Snapchat will sell the Live Story advertising opportunities for the select festivals, which will create additional opportunities for select brand partners to reach engaged audiences via full-screen, vertical video ads interspersed between the user-generated Snaps.
Central National Bank & Enid Event Center Close Naming Rights Deal
Oklahoma-based Central National Bank has entered into a 10-year naming agreement with Enid Event Center. The 3,200-seat venue will be known as the Central National Bank Center, effective immediately. The agreement was facilitated by Spectra by Comcast Spectacor, which has managed the facility since 2012. A ribbon-cutting for the building set for June 14 will kick off a week-long celebration of the new name and will include two inaugural shows: Pat Benatar and Neil Giraldo on June 16 and Alabama on June 18.
Spectra by Comcast Spectacor to Provide Ticketing & Fan Engagement Services to Keystone Centre
Keystone Centre has entered into a partnership with the Ticketing and Fan Engagement division at Spectra by Comcast Spectacor. The independently-run Keystone is home to the Brandon Wheat Kings of the Western Hockey League (WHL), the Provincial Exhibition of Manitoba and the Brandon Curling Club. Along with providing PAC ticketing and PAC eCommerce services which allow Keystone to sell tickets in real time, Spectra announced plans to launch a Keystone Centre-branded eCommerce website. For a full overview of Spectra’s plans, view their press release.