The Live Nation team in Colorado has announced five new local promoters in the past nine months to expand its offerings in Denver and other cities throughout the state.

The recent hires and promotions include Wes Samuel, Brennan Bryarly, Rikki Aston, Geoff Brent and newest addition, Lance Dunlap. Samuel, Bryarly and Dunlap report to Eric Pirritt, President, Live Nation US Concerts, Colorado, while Aston and Brent fall under Ben Weeden, COO, Clubs & Theatres.


“Over the past few months we’ve built out a powerhouse team of promoters with the goal of expanding the number of shows Live Nation books and promotes in Denver and beyond,” said Pirritt in a release.

The Colorado promotions team secures talent and promotes shows across the state at venues such as The Fillmore Auditorium, Summit, Marquis Theater, Denver’s Pepsi Center, Red Rocks Amphitheatre, and Paramount Theatre.

“All five of our promoters have fostered incredible relationships in the business, earning the respect of artists, promoters, managers, and agents alike,” Pirritt said. “The group also has deep knowledge of both the culture and the dynamics of the music industry here in Denver, which they will use to curate unique and memorable events for our Colorado fan base.”

Together, the newly announced promoters bring 40 years of experience to the Live Nation team. Dunlap previously oversaw bookings for Denver’s Beta Nightclub, while Samuel was most recently a Denver-based agent for Madison House. Bryarly founded local Denver promotions platform The Hundred and currently serves as the talent buyer for The Church and Vinyl in addition to his responsibilities at Live Nation.

Aston and Brett joined Live Nation after years of managing and marketing their portfolios of shows for Colorado’s largest independent promoter, Soda Jerk Presents.

Live Nation continues to grow its presence in Colorado with the recent acquisition of Summit Music Hall and Marquis Theater from Soda Jerk Presents. The independent promoter still owns the facilities with capacities of 1,350 and 450 respectively, while Live Nation books and operates the venues. Both buildings are being renovated this summer and expected to reopen in the fall.